Yea so I haven’t really taken time to sit and put together an article yet………. I have had a hectic two weeks during which the company I work for as Marketing and Corporate Communication Officer took part in the African Banking Conference…….(will tell you my learnings from that) and we launched a new service product…( I will be sharing my learning from this also).
For now here is another link I just found to an interesting eBook… …….http://www.raintoday.com/ebooklink.cfm
The writers focus on selling professional services with the audience being both novices and seasoned pros. But having read the book I think this are insights that we can use in other forms of businesses too……. e.g. the ebook first chapter is “its all about Trust”…….. in every business its all about creating relationships and this requires trust.
In the business world from the formation to the acquiring of other business and even termination of a business, the thing that will always stand out is the role Trust plays.
You want start a business, does your potential partner trust you?
You selling services or products, can the person you are selling to trust you to deliver high quality?
You are buying a service; can the person trust you will pay on time?
Do you trust your suppliers to be honest and on time?
Your employees can they trust you to be fair?
Have a read, and look at the possible applications of this principles.
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